Headquartered in Kentucky (hence KFC), Yum! Brands, Inc., owns KFC, Taco Bell, and Pizza Hut and is the world’s largest restaurant company, boasting 37,000 restaurants in more than 117 countries and over a million associates. In 2011, the company generated over $12 billion in revenue in 2011. Even beyond America, the company has a huge presence, in 2011, opening around four new restaurants every day of the year. This rendered it a true leader in international retail development. Today, Yum! Brands focuses in four main business strategies: set up leading brands throughout China; push for expansion around the world, establishing strong brands in as many countries as possible; improve American brand positions and returns; push for industry-leading long-range franchise and shareholder value.
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